For a prospective parent, your website and social pages are the first visit to the school. An admissions page still showing last year’s dates, or a Facebook page that went quiet in March, says something — even when everything inside the school is going well.
What your website must always get right
- Admissions: how to apply, key dates, fees guidance and a working enquiry form
- Contact details and directions that are actually current
- This term’s academic calendar
- A clear route for existing parents into the parent portal
A realistic rhythm for social media
You do not need daily posts. A steady schedule tied to the school calendar works better: resumption, lessons and clubs, sports and cultural days, results celebrations, open days and admissions.
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1
Weekly
One or two posts showing ordinary school life — a lesson, a club, a visitor.
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2
Around events
A heads-up before, photos on the day, a thank-you after.
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3
Admissions season
A short campaign pointing to your enquiry form and open-day dates.
Photos and consent
Agree who can take photos, how parents give consent for their child to appear online, and which children must not be shown. A simple consent list kept with each student record avoids awkward takedowns later.